Westence · Momentum — practice management that grows MSK clinics

What Westence offers

Software to run the day. A partner to set the direction.

One promise: grow your practice, develop your people. Delivered by Momentum day to day, and by our advisory when the bigger calls arrive.

The product

Momentum — the platform

Practice-management software

Momentum runs your clinic day-to-day (bookings, notes, billing), then turns that activity into the signals that grow a clinic: who's staying, who needs support, what to do next, and what it's worth in dollars. Familiar to use, with intelligence quietly working in the background to grow the business.

Bookings, notes & billing all taken care of like you're used to
AI-driven retention, practitioner & business performance signals built in
The next best move suggested, not just charts

Explore the platform →

For the bigger calls

The advisory

Strategy & direction

The strategic level. We help set the direction, where the clinic's heading and how it gets there, then sit with you in the calls that decide it: positioning, pricing, hiring, when to expand. Momentum surfaces the evidence; the advisory works the decision through with you. From someone who's practised, and built and scaled service businesses.

Sets the direction the day-to-day works toward
The bigger calls worked through with you: pricing, hiring, services, expansion
Works with whatever practice software you run today

Explore the advisory →

Start with the software. Bring in the advisory whenever the moment calls for a partner, never before you need one.

Inside Momentum

Most software records what happened. Ours helps you change what happens next.

It spots what you'd otherwise miss: the signals that actually grow a clinic, buried in everyday data. Momentum learns your patterns, surfaces them, and suggests what to do, with you making the call, based on evidence.

Spot the clients quietly slipping away.

It learns each client's rhythm and flags the ones drifting before they cancel — then suggests the follow-up while it still works.

Priya N.7 wks

Tom B.at risk

→ Follow up Priya today

Retention

Catch a practitioner who needs support.

It tracks how each practitioner is developing and surfaces the one to coach before clients drift — and suggests how.

Maya78% ok

Jordan58% help

→ Pair Jordan with Maya

Development

See where the business leaks — and grows.

It reads your numbers (revenue, no-shows, hours, services) in plain language, points to the move worth making, and meters what each move recovered — in dollars.

Revenue ▲ this quarter

→ Thursdays run under capacity

Performance

The three signals lead — and the engine behind them goes further. A Monday briefing that opens your week with three moves and the dollars attached. A waitlist that refills late cancellations by itself. Referrer intelligence that spots the GP whose referrals are cooling. A no-show defence, a daily sweep for unbilled work, and plain-English questions over your own numbers. Every automation keeps a human in control.
See the engine behind the signals →

The decision is yours

You practise evidence-based care. Now run an evidence-based practice.

Retention Development Performance

These three signals diagnose where a clinic's growth quietly leaks. Momentum suggests the move. The decisions stay yours, but they're made on evidence rather than instinct. It's the discipline you already trust in the treatment room, brought to the business behind it.

THE FOUNDATIONS

And the everyday handled beautifully.

Bookings, records, notes and billing

All in one place — not five tabs and a workaround.

Familiar from your first hour

Especially coming from Cliniko, Splose or Nookal — and your clients, history and notes come with you.

A 60-second front desk

Check in, invoice, claim, pay, rebook — one screen, one minute, keyboard the whole way.

Medicare, DVA, NDIS, HICAPS & WorkCover

Australia's funding rails handled natively — claims without the workarounds, and guardrails that catch unclaimable bookings before they're delivered.

The advisory

Strategy sets the direction. The software runs the day.

This is the strategic level above the everyday. The software quietly runs the clinic and works toward the goals you've set; the advisory is where those goals, and the big calls behind them, get made: positioning, pricing, hiring, when and how to grow. It works with whatever software you run today and stands on its own. Pair it with the platform and the two lock together: strategy grounded in your real numbers, software working toward the exact direction you've set.

Never an upsell — there for the decisions too big to make alone.
Explore the advisory →

Growth diagnostics

A strategic read of where your clinic actually stands, and the few moves that matter most for the next stage.

Owner & team workshops

Turn the strategy into a plan your whole team will actually run, so the direction holds after the day.

A strategic partner on call

Senior counsel beside you for the biggest calls: expansion, pricing, hiring, repositioning.

Why we're building this

Better practitioners build stronger practices — and a stronger profession.

When practitioners get good feedback early, they grow faster and build better relationships with the people they treat. Clients stay. Practices grow. And allied health becomes a field people build careers in, not burn out of. Helping that chain along, practice by practice and practitioner by practitioner, is the whole point of Westence.

More about why we're doing this →

Who builds it

The bridge this industry rarely gets.

A decade in MSK care

Ten years treating clients — myotherapy and remedial massage — in multidisciplinary clinics. He knows the clinical world, and what a practice actually feels like to work in.

Founded & grew service businesses

Built and scaled a recurring-client service business to 90% retention and 30% annual growth — the exact engine a clinic runs on.

Business & product rigour

An MBA — Dean's Student Excellence Award, top postgraduate (Monash, 2024) — and recent SaaS product leadership. The rigour to turn a clinic's numbers into decisions.

Plenty of people have one of these. Almost no one in this market has all three, which is why Westence understands your world, knows what grows it, and can build the tools to match.

Dominic McKayFounder, Westence · LinkedIn

Grow your practice by growing your practitioners.